Facebook is enough, right?

Facebook is enough, right?

As a small business owner, prioritizing spending is key. Too many times, I see small businesses choosing to forgo a website in favor of just a Facebook page. I've recently had three different discussions about this, so I thought I would share some thoughts about how this decision influences consumers.

The people I spoke to span across the 20s, 30s, and 40s demographics, but they all shared similar sentiments.

You can't get to know a business just by looking at Facebook.

People do business with people that they know, like, and trust. Facebook is a great marketing option, but it shouldn't be the only online "face" of your brand (no pun intended).

One thing to consider is the generic format of a Facebook page vs. a custom website. More Google searches take place on mobile devices than on computers (Google, 2015). A mobile optimized website will be a more attractive and convenient way for consumers to check out your business on-the-go.

All 3 consumers shared that if they search for a product, service, or business and are redirected to a Facebook page, they most likely will choose not to become a patron of that business. One consumer even noted that he was looking for a gym when he moved to the area, and tried to find information on one that came highly recommended by multiple friends. When the only thing he could find online for the gym was a Facebook page, he decided that wasn't the gym for him.

A quality website is definitely worth the investment. Represent your brand well online, and you can expand your market for years to come!

So what do you think- is Facebook enough? Has there ever been a time when you've chosen not to do business with a company because they didn't have a website?

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